{"id":70538,"date":"2022-03-29T09:35:43","date_gmt":"2022-03-29T09:35:43","guid":{"rendered":"https:\/\/fabryx.co.uk\/?p=70538"},"modified":"2022-03-29T09:35:45","modified_gmt":"2022-03-29T09:35:45","slug":"why-should-you-add-branded-apparel-to-your-product-mix","status":"publish","type":"post","link":"https:\/\/fabryx.co.uk\/why-should-you-add-branded-apparel-to-your-product-mix\/","title":{"rendered":"Why Should You Add Branded Apparel to Your Product Mix?"},"content":{"rendered":"\n
Many companies have considered launching a range of branded apparel \u2013 only to never pull the trigger on the idea. Often, branded clothing is seen as something that would be nice to have or a project that you plan to get around to one day, as other things within your business take priority.<\/p>\n\n\n\n
However, adding a selection of branded apparel to your product mix has significant benefits that can help you achieve many other overarching business goals. This includes boosting profitability, increasing your market share, improving consumer awareness, and accurately positioning your brand.<\/p>\n\n\n\n
With all this in mind, this post details why your company should add a branded apparel range to its product offering.<\/p>\n\n\n\n
Additional Revenue Stream<\/strong><\/h2>\n\n\n\n
The first reason for adding branded apparel to your product mix is the additional revenue it will generate. Your loyal customers are eager to purchase more products from your company and would be receptive to a range of branded apparel. In some cases, your brand represents part of their identity and they’d be proud to wear any apparel you\u2019d produce.<\/p>\n\n\n\n
Best of all, branded apparel has high-profit margins, which means your efforts in creating your own clothing range are worth your company\u2019s time and attention.<\/p>\n\n\n\n
Brand Awareness<\/strong><\/h2>\n\n\n\n
Another excellent reason to launch an apparel range is to increase brand awareness. Branded clothing turns your customers into walking advertisements; you\u2019ll have an army of ambassadors promoting your brand in public.<\/p>\n\n\n\n
Plus, the higher the quality and the more utility it offers, the more the customer will wear or use it. For instance, a customer could wear a comfortable, hooded sweatshirt every time they go for a run or walk their dog. Similarly, someone could carry a branded bag every time they pop down to the gym or go shopping, which makes for great promotion for your company. <\/p>\n\n\n\n
Clothing can be so effective at boosting brand awareness because it\u2019s a great conversation starter. It\u2019s an effective way to ask someone more questions about themselves, get some insight into what they\u2019ve been up to recently, or give a compliment. Better yet, branded clothing can encourage conversations that lead to referrals.<\/p>\n\n\n\n
Brand Value<\/strong><\/h2>\n\n\n\n
Branded apparel helps strengthen your brand, and increases its value, in several ways. <\/p>\n\n\n\n
Firstly, it used to be that only large companies could afford to produce high-quality branded merchandise, but technology has put custom apparel within reach of organisations of all sizes. But because of the association with successful companies, branded apparel conveys an image of prosperity: that your company is at a certain \u201clevel\u201d. Plus, the more people see your branded apparel, the more it improves the perception of your company.<\/p>\n\n\n\n
Secondly, a branded apparel range sets you apart from competitors that don\u2019t <\/em>have one. It can cause potential customers to conclude that you have enough customers to warrant a clothing collection – while your competitors, on the other hand, don\u2019t. This could lead them to further assume you\u2019re a superior choice for the product or service they\u2019re looking for \u2013 and opt to go with you over the competition.<\/p>\n\n\n\n
Thirdly, if you\u2019re creative with how you design your apparel, as well as the packaging it\u2019s presented in, you can use your range as another way to express your brands\u2019 uniqueness. An apparel range gives you another avenue to demonstrate to your target audience what makes you different. This is especially important if part of the image you want to project is that of a creative company.<\/p>\n\n\n\n
When you add up all of the above, branded apparel is a cost-effective and simple way to increase the value of your brand as an asset.<\/p>\n\n\n\n
Brand Loyalty<\/strong><\/h2>\n\n\n\n
If one of your goals as a company is to develop consumer loyalty to your brand, custom clothing is a potent strategy for accomplishing it.<\/p>\n\n\n\n
Your brand isn\u2019t just your company\u2019s logo, colour scheme, and slogan – it\u2019s the emotional connection that your target audience has with your products or services. Branded apparel allows your customers to literally cover themselves in your brand and take you with them where they go. This creates true, loyal fans of your brand \u2013 as opposed to just customers. By wearing your clothing every day, your customers constantly engage with your brand which, even subconsciously, reinforces the positive associations they have with your company.<\/p>\n\n\n\n
Branded packaging offers another opportunity for increasing brand loyalty. Through woven labels and custom packaging, you can create a memorable unboxing experience. On top of that, you can use packaging inserts to promote your primary products or services, making them an effective marketing tool too.<\/p>\n\n\n\n
Examples Of Brands That Have Successfully Launched Apparel Ranges<\/strong><\/h2>\n\n\n\n
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